• The effects of perceived dominance in persuasion 

      Stefansson, Jon Karl (Master thesis; Mastergradsoppgave, 2010-05)
      An experimental investigation of the relationship between communicator dominance and persuasion is reported. In the study, persuasion was examined as a function of experimental treatments that differed only in the perceived dominance of stimulus embedded within a text. Perceived dominance of the stimulus is operationally defined as the degree to which the stimulus makes the recipient feel ...
    • Quantitative measure of evaluative labeling in news reports: Psychology of communication bias studied by content analysis and semantic differential 

      Stefansson, Jon Karl (Master thesis; Mastergradsoppgave, 2014-06-02)
      Two studies examined partisan word-connotations in news reports. They focused on what, if any, normative judgements were conveyed through the choice of referent terms of key agents and examined if the usage of terms differed systematically in emotional connotations according to which agents they were applied to. Study 1 used content analysis of every article posted on the Norwegian state news media’s ...